Get An Exclusive Discount
We are launching The Flatiron September 27th. MSRP is $129, but you pay $79 if you reserve your early bird discount today!
We went the extra step in designing the Flatiron - not just for adventure, but chaos. Because you never know what could happen, and you know how to prepare for the worst.
The Flatiron was designed for movement. Hard, fast and vigorous movements. With a fit that stays put, and a comfort that lasts all day.
We designed the Flatiron frame to be eco-friendly and stand up to anything you can throw at it. Because we know you will. And that is why we offer a lifetime warranty, because we took the time to make sure you won't need it.
The Flatiron was designed for movement. Hard, fast and vigorous movements. With a fit that stays put, and a comfort that lasts all day.
See For Yourself
No slip, no bounce — even when you’re going full send.
Built to bend not break.
Snaps open, snaps shut, and clips to your shirt like it was made for it — because it was.
Valley Rays Is Built to Give Back — and Push Forward
Every pair of Flatiron sunglasses helps us fight the monopoly of overpriced eyewear and feed a child in need through our partnership with AZ Brainfood.
You're not just getting elite, safety-rated sunglasses. You're backing a small Arizona brand with a big mission — to make premium gear affordable, to keep businesses honest, and to show that grit and generosity can go hand in hand.
Because seeing clearly isn’t just about your vision — it’s about your values.
Get An Exclusive Discount
We are launching The Flatiron September 27th. MSRP is $129, but you pay $79 if you reserve your early bird discount today!